The End of Mediocrity Business Blueprint:

A 6-day email course building a business that stands out. Learn to clarify your positioning, discover what it makes your worth talking about, and communicate it with confid

A thought leadership piece inspired by Seth Godin’s ‘Purple Cow’, urging brands to be bold in finding what is worth talking about

Article written on the decline of luxury, how legacy brands are abandoning exclusivity and why true luxury doesn’t change

Philip Guston’s Lost Mural, Morelia

Virtually unknown and buried behind a wall for decades, this 1934 mural was censored for its anti-fascist imagery and nudes. I wrote copy highlighting its history, controversy, and quiet return.

Wrote and designed this opt-in page for a tennis academy to drive email signups in exchange for a helpful guide to junior tennis. An excerpt of this guide follows on the next page.

A strategic article for businesses on how customer questions, not pricing, determine conversions—and why clear, confident communication is the most overlooked growth tool.

A post explaining why most businesses undervalue email-and how to use it to build lasting trust, loyalty and growth